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dinsdag 4 maart 2008 |
SEM Vendor Checklist. Finding the right search marketing partner requires legwork, research, and persistence. To make the process a bit easier, SEM agency owner Marty Weintraub has provided 48 practical questions to qualify prospective search marketing vendors.
8:00:00 PM 
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Search Engine Watch
Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential Campaigns. If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is to engage and educate us, promote candidates, help with fundraising and more... all through the use of new social-media tools that are increasingly vital to a candidate's overall marketing strategy.
6:00:02 PM
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MarketingProfs - Smart thinking ... pass it on.
Seven Steps to a Successful Marketing Blog. How do you start from scratch yet create a top-ranked marketing blog in less than a year?
If the author had anything close to a foolproof formula, she'd be making an infomercial right now rather than writing this article. Nevertheless, here she shares some tips from her own experience to help you achieve success with your marketing blog.
6:00:01 PM
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MarketingProfs - Smart thinking ... pass it on.
Present the Unexpected but Stay on Purpose: Lessons From The Apprentice. If you saw the last episode of The Apprentice, you know that two teams of celebrity contestants were asked to create a campaign to help launch a new product, Dial Yogurt Body Wash. The task was to come up with a four-page advertorial for Redbook Magazine. Each team took a different approach, but they both missed something critical.
6:00:01 PM
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MarketingProfs - Smart thinking ... pass it on.
The Six Cs of Permission Email Marketing, Part 3. If you now understand (or can at least appreciate!) the first four Cs of Permission Email Marketing: Conscious Consent, Choice, Clarity and Confidence, you're ready for our final two: Control and Confirmation.
6:00:00 PM
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MarketingProfs - Smart thinking ... pass it on.
© Copyright
2008
Carl Manz
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