Thursday, March 11, 2004

MediaPost Advertising & Media Directory. DO AS WE SCHEDULE, NOT AS WE ZAP - At last the Riff finally understands what all the angst over digital video recorders is really about. And it isn't coming from some new Nielsen data, or even the deluge of consumer research studies indicating the impact DVRs are having on consumer ad-watching behavior. What's got national advertisers running scared is their own commercial-watching behavior. Or perhaps, it's the lack of it. Asked if they use their DVRs to skip TV commercials, 56 percent of national marketers who on a DVR said they skip TV advertising. [Tivo News] 6:37:20 PM    comment []

Project name: Netjuke Tivo. Project description: Interface between Netjuke web music player and TiVo Home Media Option (HMO). This HMO music server supports many advanced features not available in any other HMO music server, including artist searching, virtual playlists, genre browsing, and many more. [SourceForge.net: Project Summary: Netjuke Tivo (netjuketivo project)] 5:35:00 PM    comment []