| Updated: 02-Apr-04; 1:23:10 PM. |
 |
 |
 |
Dr. Bruce Klopfenstein's Interactive Television Blog The future of television is interactivity. Control of viewing is moving from program providers to viewers. While advertising executives needlessly worry about the impact TiVo will have on advertising, the reality is that "old fashioned" advertising will survive next to far more effiecient personalized ads delivered to specific homes. If premium "video-on-demand" providers are quick learners, then they will see the wisdon in maximizing viewership of PPV events by allowing viewers the ability to opt-in to a video commercial in return for a discount on the premium program. But I'm getting ahead of myself. Please return often to see what is happening in interactive television, and take me to task. My arguments will be made stronger by constructive criticisms. |
|
