Updated: 04-Apr-04; 4:55:02 PM.
Dr. Bruce Klopfenstein's Interactive Television Blog
The future of television is interactivity. Control of viewing is moving from program providers to viewers. While advertising executives needlessly worry about the impact TiVo will have on advertising, the reality is that "old fashioned" advertising will survive next to far more effiecient personalized ads delivered to specific homes. If premium "video-on-demand" providers are quick learners, then they will see the wisdon in maximizing viewership of PPV events by allowing viewers the ability to opt-in to a video commercial in return for a discount on the premium program. But I'm getting ahead of myself. Please return often to see what is happening in interactive television, and take me to task. My arguments will be made stronger by constructive criticisms.
        

Sunday, April 04, 2004

Klopfenstein: I believe the home network may become a next great thing for reasons including:

1) the number of people with wireless home networks already who will approach the technology fearlessly

2) the current lack of portability of recorded shows from one DVR/TV set to another (the availability of this technology is already changing)

3) the inexorable march of increasing hard drive space and improving compression technologies

4) the paradigm shift from program schedules to people schedules

However, if you read my earlier posting, you will see why I would definitely reserve judgment on any Microsoft product for the foreseeable future. Why isn't it Microsoft that introduced and succeeded with "TiVo" first? Why is it that Microsoft took what could have been "the next big thing" in WebTV and killed it off? This is not Microsoft bashing, it's the reality of a computer software company trying to force feed its products into areas into which it has not been previously successful.

This blog and its content are © Copyright by Dr. Bruce Klopfenstein unless it states otherwise as in the citation of public domain documents.

MLA Citation Example:

Klopfenstein, Bruce C. "I believe the home network will..." [Weblog comment.] 4 April 2004. Meet the Diva: World's First Broadband-Ready Personal Video Recorder (PVR). Rita Tennyson. Dr. Bruce Klopfenstein's Interactive Television Blog. . Date blog entry was posted. (http://radio.weblogs.com/0135399/.) Date you accessed the comment.

01/08/2004 -- INTERNATIONAL CES -- Malata North America is debuting a revolutionary new consumer hardware platform that is destined to redefine the digital personal video recorder (PVR), according to Malata North America chief executive officer Henry Jung. Two models of the DIVA personal video recorder will be on display in the Microsoft booth, where the company will also hold a demonstration and press conference today at 12:15 p.m. in the Microsoft Theater, Booth #8323, Central Hall, Las Vegas Convention Center.

The DIVA is the first DVD/CD recorder to use Windows Media Video 9 to record over the air television programming directly on CD or DVD media. Taking advantage of WMV9's ability to deliver nearly three times the video storage of MPEG2 (and twice as much as MPEG4), the DIVA offers consumers the ability to record more than 11 hours of television programming onto a DVD (or nearly two hours on a CD).

DIVA Uniquely Combines Best of PVR and Digital Media Playback Capabilities

DIVA is an acronym: D -- DVD Player, I -- Internet Broadband Streaming Device, V -- Video Recorder (PVR), and A -- Audio/Video Playback of Digital Content on a Standard TV, including home movies made on a digital video camera and edited using Windows Media Video.

For more see:

http://www.marketwire.com/mw/release_html_b1?release_id=61569

 


1:32:23 PM    comment []

© Copyright 2004 Dr. Bruce Klopfenstein.
 
April 2004
Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30  
Mar   May


Click here to visit the Radio UserLand website.

Subscribe to "Dr. Bruce Klopfenstein's Interactive Television Blog" in Radio UserLand.

Click to see the XML version of this web page.

Click here to send an email to the editor of this weblog.