Monday, December 10, 2007

Five Lessons Learned In 2007, Being Applied in 2008 Over the past year, this newsletter’s parent has been talking to thousands of small business leaders in a variety of venues and reports. 10:52:26 AM    comment []

Leveraging Strengths to Create a Strategy for Sustained, Profitable Growth By focusing on a specific group of customers, business leaders can add to revenue and profits. An nationally-known business strategist argues that this approach can focus an organization and build sales while reducing costs associated with the marketing effort. 10:47:29 AM    comment []

Errors in the Hiring Process Can Lead to Big Trouble ... How to Avoid Costly Hiring Mistakes According to a recent study conducted by J. J. Keller & Associates, Inc., the nation's leading provider of risk and regulatory management solutions, 55% of 161 HR professionals surveyed said they have discovered outright lies on resumes or applications when conducting pre-employment background or reference checks. 10:46:39 AM    comment []

Bringing Personalized URLs To Direct Mail By combining direct mail and customized marketing techniques even small firm marketers can reach a new level of customization and data mining. Kodak has launched a new arrangement between their company and EasyPurl. This new arrangement is an integration that will enable users of Kodak Darwin VI Authoring Tool for the creation of variable data communications to add personalized URLs to their direct mail campaigns using EasyPurl. Personalized URLs allow prospects to respond to direct mail by visiting a web page created expressly for each individual respondent. 10:19:45 AM    comment []

Leading Change in Small Business: Five Tips to Play to Strengths Leaders in large organizations don't like to admit it, but they often look to small business to learn best practices in organizational change. Most corporate CEOs would trade their annual bonus to have the agility of a small business. Why? Because small businesses are in many ways better equipped to respond to adaptive challenge.  When leaders of small business play to their inherent strengths, they can lead change with astonishing speed and effectiveness. 10:18:44 AM    comment []

The Power of No The best word in the English language has to be “yes.”  In negotiations, however, “yes” is the worst word.  It primes a person to please the other side, to rush ahead, to compromise early and often, to come to a deal – any deal.  In negotiation, the best word to say – and to invite the other side to say – is “no.” 10:17:17 AM    comment []

Employee Communication: 3 Ways To Create Transformation In Organizations There are two distinct ways to use employee communication; one is to inform employees about what is happening in an organization, the other is to engage employees in the process of change. This article highlights 3 case studies that demonstrate the different techniques and approaches to ensure that employee communication strategies bring about transformation in an organization. 10:13:56 AM    comment []

Affordable SEO Designed Specifically For Small Businesses Search engine optimization (SEO) and search engine marketing (SEM) do for a website what newspaper and radio advertising, posting flyers and releasing press releases do for announcing the opening of a new store. SEO and SEM are two different things.  10:13:33 AM    comment []

Why Epiphanies Never Occur to Couch Potatoes Over the years, Mark Amtower has advised thousands of clients about how to successfully win government contracts. In his new book, Why Epiphanies Never Occur to Couch Potatoes, he has identified the traits that make someone successful in business and life.  He calls these "Amtower's Laws of Business- and Life-Survival - and Success." 10:12:54 AM    comment []

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