San Francisco, CA: 350.org, a new effort lead by author and environmentalist Bill McKibben, launched its campaign today to rally an international grassroots movement behind a new climate target: 350 parts per million of carbon the atmosphere.
In a paper released this January, Dr. James Hansen, the United State's top climatologist wrote, "If humanity wishes to preserve a planet similar to that on which civilization developed and to which life on Earth is adapted, paleoclimate evidence and ongoing climate change suggest that CO2 will need to be reduced from its current 385 ppm to at most 350 ppm."
350.org is translated into eight languages and uses the latest Web 2.0 technology to coordinate events around the world to spread the number 350. Grassroots events have already been held in Korea, Nepal, the United States, and India. Each event is linked together in a growing mosaic on the 350.org website, connecting organizers across boundaries and languages.
"350 may be the most important number on Earth, and the Internet was invented, in some sense, to spread it around the globe," says Bill McKibben. "Already we've heard from artists, musicians and activists dramatizing those digits in Congo, Sweden, and Italy, each of them trying to put pressure on international negotiators to forge a powerful global treaty."
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